Performance Marketing for the AI Search Era
Marketing engineering for organizations who measure performance. SEO + AEO, Google Ads + Meta Ads, content + email + CRO. Connected through real attribution infrastructure, not vanity dashboards.
Marketing changed in 2024. Most agencies haven't.
Google AI Overviews now appear on 50%+ of search queries. ChatGPT, Perplexity, and Claude answer buyer research questions before users ever click a result. iOS 17 broke the conversion tracking most agencies built their reporting on. Meta's CAPI requirements changed the math on every paid social account. Server-side tracking is no longer optional.
Most agencies are still running the 2020 playbook. SEO content factories. Google Ads on default auto-bidding. Meta Ads on broken attribution. “Brand awareness” campaigns measured in impressions.
Two services, documented in depth.
SEO and Google Ads run on dedicated detail pages. The rest run as connected operations.
Where we engineer advantage.
Connected disciplines, not channel silos.
SEO Engineering
Technical SEO, on-page, content velocity, authority building.
AI search
Optimization for Google AI Overviews, ChatGPT, Perplexity, Claude.
Google Ads Operations
Search, Performance Max, Shopping, YouTube. Attribution-honest.
Meta Ads Engineering
Facebook + Instagram with CAPI, server-side tracking, real attribution.
LinkedIn Ads
B2B lead generation, ABM campaigns, sponsored content.
Content Engineering
Long-form content engineered for Google rankings AND AI citation.
Email & Lifecycle
Klaviyo, Mailchimp, lifecycle flows with revenue attribution.
CRO Operations
A/B testing infrastructure, user behavior analysis, conversion audits.
Attribution Infrastructure
GA4, server-side GTM, CAPI, MMM models for honest channel performance.
Six-phase engagement model.
Strategic Audit
Channel performance, attribution, competitive intelligence, AEO gap analysis.
Strategy & Roadmap
90-day plan with specific channels, KPIs, attribution infrastructure.
Attribution Setup
Server-side GTM, CAPI, enhanced conversions, offline conversion imports.
Execution
SEO, AEO, ads, content engineering in coordinated sprints.
Optimization
Daily ad operations, weekly content + SEO, monthly performance reviews.
Reporting & Iteration
Monthly performance reports showing real ROI, not channel vanity.
Why teams choose us.
- 23+ years in performance marketing — every algorithm change, every platform shift
- Full-stack capability — design + engineering + marketing under one roof
- AI search optimization built in — not optional, not extra, not coming-soon
- Attribution infrastructure focus — honest channel performance, not vanity dashboards
- Conversion-first thinking — traffic without conversion is expensive vanity
- No long-term contracts — month-to-month after 90 days, no lock-in
Where AI search fits in modern SEO.
Google AI Overviews now appear on 50%+ of search queries. AI engines (ChatGPT, Perplexity, Claude) answer buyer research before users visit your site. If you're invisible to AI answer engines, you're invisible to a growing share of your market.
We've spent the last 18 months building AEO capability deliberately.
Ready to grow with us?
Free strategic audit before any contract. Real channel analysis, not sales pitch.