Production Shopify & Shopify Plus Engineering for DTC Brands
Custom Shopify and Shopify Plus engineering for DTC brands at every stage โ from early-stage launches to enterprise Plus operations and headless Hydrogen architectures.
Shopify at every stage
Shopify is the platform decision for most DTC brands launching in 2026 โ and the platform most outgrown by brands at scale. Our work spans both ends: early-stage launches with future scalability engineered in, and enterprise Plus operations with custom checkout, B2B features, and headless architectures.
What we don't do: Themeforest template installs. Page-builder app stacking. Generic "Shopify stores" that look like every other DTC brand because they were built from the same five themes.
Where we engineer advantage on Shopify.
Custom Theme Engineering
Bespoke Liquid themes coded by hand. OS 2.0 architecture. Mobile-first.
Shopify Plus Engineering
Custom checkout (Functions, Scripts), B2B, Flow automation, multi-store.
Hydrogen Headless
Decoupled React storefronts on Shopify's commerce backend.
Migration to Shopify
From WooCommerce, Magento, BigCommerce. With SEO and customer data preserved.
Custom App Engineering
Public and private Shopify apps using Polaris and Shopify CLI.
Conversion Engineering
Server-side tracking, CAPI, A/B testing infrastructure, CRO velocity.
Shopify vs Shopify Plus โ the decision framework.
| WHEN |
|---|
| Early-stage growth, Plus features not yet operationally meaningful |
| No custom checkout requirements, app ecosystem fits |
| Predictable platform costs important for unit economics |
| Operating at scale, Plus features operationally meaningful |
| Custom checkout required (Functions, Scripts, Checkout Extensibility) |
| B2B native features needed (account pricing, NET terms, draft orders at scale) |
| Multi-store from one administration (up to 9 expansion stores) |
| Wholesale, headless, or international expansion strategy |
The stack we engineer with.
| App | Role |
|---|---|
| Klaviyo | Email and SMS (standard) |
| Recharge | Subscription commerce |
| Triple Whale | Profit-focused analytics |
| Postscript | SMS marketing |
| Okendo/Junip | Reviews and UGC |
| Smile/LoyaltyLion | Loyalty programs |
| Gorgias | Customer support |
| ShipStation/Shippo | Fulfillment operations |
Real Shopify Plus engineering.
- Real Shopify Plus engineering โ Liquid, Hydrogen, Functions, Scripts, B2B
- Curated app ecosystem expertise โ what works, what doesn't, what to avoid
- Conversion engineering focus โ stores engineered to sell, not just look good
- Senior engineers only โ no junior devs learning on your store
- Full-service capability โ design + engineering + marketing under one roof
- Direct technical access โ you speak with the lead engineer
Ready to launch on Shopify?
Discovery call to assess Shopify vs Plus fit and engineering scope.